The previous version of the Good Stone website featured a minimalist design that, despite its simplicity, did not fully reflect the brand's premium nature and product diversity. The circular navigation by stone type and the basic structure of the content limited the opportunities to showcase the company's wide range and unique projects.
As part of the redesign, we completely rethought the approach to product presentation, creating a modern responsive interface with an emphasis on the visual component. The new version of the website has a bright and memorable design with a contrasting color scheme. This allowed us to create a premium brand image and improve the perception of content.
An important technical improvement was the transition to the Laravel framework, which significantly improved the site's performance and simplified content management. This made it possible to implement an advanced filtering system in the stone catalog, add detailed product cards with detailed specifications, and create a convenient navigation system for sections.
A large-scale work was done to fill the site with content: we created detailed cards for each type of stone with detailed descriptions, technical specifications and high-quality photos. Particular attention was paid to the section of completed projects, where each case is accompanied by detailed information about the materials used and technical solutions. This approach made it possible to clearly demonstrate the company's expertise and the variety of possible solutions for clients.
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During the redesign process, we developed an intuitive navigation based on two main sections: the stone catalog and the product catalog. Each section contains detailed cards with the full set of information necessary to make a purchase or order decision. Users can easily switch between catalogs and use the filter system to find the right materials or ready-made solutions.
For the convenience of users, each product card includes:
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