Collecting the semantic core - order the service of selecting key queries for the landing pages of the site

Collecting user search queries

The semantic core is the foundation of successful website promotion. Attract your target audience and increase conversions with precisely selected keywords.

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Adaptation to the target audience

Identification of development potential

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Why do you need user search queries?

Collecting the semantic core is a fundamental stage in website optimisation, which determines the search demand for certain information and can indicate where and how much content should be written if the goal is search engine optimisation of the project. Our team analyses and selects key queries that best suit your business and user needs. We use tools to identify high, medium, and low-frequency search queries for the current or potential structure of your project. Our approach includes studying the semantics (search queries) of competitors, analysing search tips, and processing client feedback. We form a structured semantic core that will become the basis for content creation, and further page optimisation, and allow you to collect analytics on your website's position in search results for the collected search queries.

Our cases

Wolf.ua

Promoting printing and expanding the range of office products

in x2

Increased the number of new customers

in 400 %

Expanded structure of the website

60 %

The keywords are in the top-10

Dvorsky Studio

Website promotion for a furniture manufacturer with a 15-year history

in x5

Increased the number of of visits to the site

55 %

Keywords in top-10 Google

in x3

Extended the range and the structure of the site

Bezet brand

Manufacturer and hypermarket of Ukrainian clothing

in x10

Increased the number of audience clicks

26 %

Keywords in the top-10

200 +

Pages in constant control and optimization

Diadema Grand

Jewelry and accessories store

50%

Keywords in the top-3 of Google

1000+

Useful pages added to the site

in x5

Increased the number of customers

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How we operate?

Research on the topic

We study the specifics of your project and competitors' websites within 2-3 business days. We analyze search tips and associated queries. We identify the main areas for collecting the semantic core.

Collecting requests

Using professional tools, we collect the widest possible list of keywords. We study the frequency of queries, seasonality, and competition. We identify all possible variants of search phrases for your target audience.

Clustering

We group the collected queries by content and similarity of search results. We define the main categories and subcategories. We form the structure of future landing pages for SEO promotion.

Preparation of the report

We create a detailed document with the distribution of keywords by website sections. We provide recommendations on prioritizing queries and their use. We supplement the report with data on frequency and competition.

Frequently asked questions

What does it mean to build a semantic core?

Semantic core collection is the process of identifying all search queries that users use to search for your products or services. Includes analysis of competitors, study of search cues, parsing queries from different sources, clustering by meaning and user intent. The result is a structured list of keywords with frequency, competition and seasonality, which will become the basis of the content strategy of the site.

How much does it cost to build a semantic kernel?

The cost of semantic core collection varies from $200 to $1000. The basic fee for a small site ($200-400) includes basic commercial queries and their variations. Standard package ($400-700) is supplemented with informational queries and in-depth analysis of competitors. Comprehensive collection ($700-1000) includes full niche analysis, LSI keys, long tail and sales funnel segmentation. The price depends on the amount of work and complexity of the topic.

How long does it take to build a semantic core?

Semantic core collection time is 5-14 days. Basic collection takes 5-7 days: query parsing (2-3 days), clustering (2 days), analysis and filtering (1-2 days). Complex collection requires 10-14 days: deep niche analysis (2-3 days), large-scale parsing (3-4 days), detailed clustering (3-4 days), segmentation and prioritization (2-3 days). The timeframe may increase when working with complex niches.

What to do after the semantic kernel collection?

After collecting the semantic core, it is necessary to: distribute queries on existing pages of the site, plan the creation of new pages for uncovered queries, develop a content plan, make meta tags for all pages, update the structure of the site for new clusters of queries, set up internal linking. It is important to regularly monitor positions for the collected queries, analyze their effectiveness and update the semantic kernel taking into account new trends and seasonality.

What is a semantic core and why is it important?

A semantic core is a structured set of keywords and phrases that most accurately reflect the topic of your website and the needs of your target audience. It is the foundation on which the entire search engine optimization and website promotion strategy is built.

A properly composed semantic core allows you to:

Increase the visibility of the site in search engines;
Attract targeted traffic;
Improve the structure and navigation of the website;
Optimize the content strategy;
Increase conversion and sales.

The process of collecting the semantic core

Collecting keywords is a process that requires knowledge, experience, and the use of specialized tools. Let's consider the main stages:

Niche and target audience analysis. We start by studying your business, products or services, and the needs of your customers. This helps us understand which keywords will be most effective for you.
Create a basic list of queries. At this stage, we create an initial set of keywords. We analyze your business, study your competitors, and use special tools to find relevant words and phrases.
Expanding the semantic core. We analyze search tips, look for similar queries, add synonyms, and study long search phrases that can lead customers to your website.
Analysis and filtering of keywords. We check all the collected queries, evaluate how often they are searched for and how difficult it is to promote them. We also check whether they are relevant to your website and remove unsuitable words.
Grouping and clustering. In the end, we group them by content, distribute them on the pages of your website, and plan how to use them to attract customers at different stages.
Use of tools. For effective work, we use keyword planners, competitor analysis services, and word grouping tools.

The importance of regularly updating the semantic core

Work on the semantic core does not end after its initial collection. Search trends and user behavior are constantly changing, so it's important to regularly update and expand the list of key queries.

This allows you to:

Remain relevant to the target audience;
Find new opportunities for growth;
Adapt to changes in search engine algorithms.

Semantic core and content strategy

The collected semantic core serves as the basis for developing an effective content strategy. It helps:

The potential of your pages;
Check the current coverage and determine the direction for development;
Identify topics for relevant and new content;
Identify the problem of duplicate and irrelevant pages.

Order the collection of the semantic core for your website

A high-quality semantic core is the success of your website promotion in search engines. It allows you not only to attract targeted traffic, but also to improve the user experience, increase conversion, and ultimately increase your business's profit.

Entrust the collection of the semantic core to professionals, and we will prepare an accessible format of search queries that you can use to attract targeted traffic.