SEO optimization during website redesign - order a service to help with SEO promotion during design changes

SEO optimisation of website design

Redesign your website without losing traffic. Take precautions and trust us to keep your positions when redesigning your site

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Detailing the stages of transition

Identification of redesign problems

Maintaining the flow of customers

Why do you need SEO during a redesign?

SEO during a website redesign is a service aimed at maintaining your project's position in the search engine while updating its design and/or structure. Our task is to thoroughly analyse the current state of the site, its strengths, and content availability to ensure a smooth transition to the new design without losing positions in search results. We take into account all aspects of optimisation, from technical parameters to user experience, to maintain existing positions in the SERPs and at the same time create a solid foundation for further organic traffic growth. Our approach includes an analysis of the old and new design, current positions, and conversion rates of the old design. This will allow your updated design to maintain the old results and even improve them in the future, rather than lose them.

Our cases

Теплорадість

SEO promotion of a store of heating, climate control and plumbing products

in x40

Increased traffic during the promotion

50 %

Targeted key queries in the top-10

x 80

Increased 80 times website visibility

Trokot

Website of the manufacturer of car curtains and accessories

in x4

Increased the clicks of the audience

# 1

Strategy allowed to take the TOP-1

80 %

Keywords are in the top-10 Google/Yandex

Good101

The company imports interior elements made of stone

in x4

During the year increased clicks

23 %

Keywords in the TOP-10

> 2000

Landing pages created on the site

BK Medical Logistic

Medical coordinator for cancer patients on treatment in Israeli clinics

30 %

Targeted keywords in the TOP-5

in x30

Increased the clicks to the site in 4 years

55 %

Google keywords in the top-15

Go to portfolio

How we operate?

Preliminary analysis

Within 2-3 business days, we record the current website performance. We create a complete sitemap, save all SEO elements and settings. We make a checklist to control important parameters after the redesign.

Technical inspection

After implementing the new design, we test the operation of all sections of the site. We check the correctness of content display, navigation, and functional elements. We control the safety of meta tags and internal linking.

Search audit

We check the indexing of updated pages, test the loading speed and adaptability of the new design. We control the preservation of the site structure and section hierarchy. We identify possible problems for search engines.

Position monitoring

We track the dynamics of positions and traffic after the redesign. In case of problems, we promptly make adjustments. We control the process until the site's performance in search results is fully restored.

Frequently asked questions

What is website optimization during design?

SEO optimization during design is a comprehensive effort to maintain and improve search positions during a redesign. It includes audit of the current structure, analysis of user behavior, development of recommendations to improve usability and preservation of important SEO elements. Special attention is paid to load speed, adaptability and conversion elements of the new design.

What is included in SEO by design service?

SEO in design service includes: competitor analysis to study successful solutions, recommendations on structure and navigation, optimization of images and multimedia, HTML markup correctness check, Schema.org micro markup setup, usability testing, preservation of key SEO elements, consultations on conversion elements optimization, mobile version check and recommendations on Core Web Vitals improvement.

How does web design affect SEO?

Web design significantly affects SEO through many factors: page load speed, ease of navigation, adaptability for mobile devices, content structure, text readability, and placement of key elements. Quality design improves behavioral factors: time on site, depth of browsing, bounce rate. Google takes user experience into account when ranking, so modern, user-friendly design directly affects the position of the site.

How much does SEO optimization at the website design stage cost?

The cost of SEO optimization at the design stage is $500-2000. Basic package ($500-800) includes basic recommendations on structure and usability. Standard package ($800-1200) is supplemented with a detailed technical audit and optimization of conversion elements. Premium package ($1200-2000) includes full project support, A/B testing and post-design support. The price depends on the complexity of the project and the scope of work.

SEO during website redesign

Website redesign is an important stage in the development of any brand on the Internet. Very often, websites need to update their style to match the brand's brand, fashion trends, but without the right approach to SEO, design updates can lead to a loss of positions in search results, a decrease in organic traffic, and a loss of conversions. That's why professional SEO optimization during redesign plays a key role in maintaining and improving your website's position.

Why it is important to involve SEO specialists

When updating a website design, significant changes occur in its structure, content, and technical parameters. All these factors have a direct impact on search engine rankings. Without taking into account SEO requirements, redesign can lead to:

Loss of important keywords and phrases;
Violation of the internal linking structure;
Deterioration of page loading speed;
Problems with indexing new content;
Reduced usability for visitors.

To avoid these problems and ensure a smooth transition to the new design without losing positions, you need to carry out a set of SEO measures.

Stages of SEO optimization during a website redesign

Preliminary audit and analysis

Before starting redesign work, it is necessary to conduct a thorough audit of the current state of the website. This will allow you to identify the strengths and weaknesses of the resource, determine the key factors that affect its position in the search results.

At this stage, we analyze:

Current positions of the website by key queries;
Structure and hierarchy of pages;
Quality and relevance of the content;
Technical parameters (download speed, mobile version);
Internal and external number of links;
Behavioral factors and usability.

Developing an SEO strategy for a new design

Based on the data obtained, we develop an SEO optimization strategy that takes into account all aspects of the new design. Key points we pay attention to:

Maintaining the URL structure and nesting of pages;
Migration of meta tags and headings (improvement if necessary);
Adaptation of the content to the new design while preserving key phrases;
Analysis of internal linking;
Optimization of images and multimedia content;
Development of recommendations for improving usability.

Technical optimization of the new design

The most important stage is the technical optimization of the updated website. Here we focus on the following aspects:

Improved loading speed Optimization of the code and minification of CSS and JavaScript files can significantly speed up the site. Adaptation for mobile devices Taking into account Google's mobile-first indexing. Responsive design, content optimization, and improved navigation for mobile users. Correctly setting up 301 redirects from old URLs to new ones helps to preserve the accumulated "weight" of pages and avoid problems with duplicate content.

Monitoring and adjustments

After the launch of the updated website, the monitoring and adjustment phase begins. We closely monitor the changes in positions, analyze user behavior, and make the necessary changes to improve the results.

Order SEO optimization during website redesign

SEO during a website redesign is a complex process that requires deep knowledge and experience. Only a combination of technical optimization, content management, and user experience analysis can achieve maximum results.

A professional approach not only preserves the current position of the site, but also creates a solid foundation for further growth in organic search results. This allows your business to update the appearance of the site and significantly strengthen its market position.

By choosing the services of our agency for website redesign, you will get the desired result of website changes and retain your customers at the same time.