SEO for Teplapidlogavsim.com

Tepla Pidloga Vsim

x 2.8

More keywords in Google TOP-3 in 5 months

31 %

Target keywords in TOP-10 (was 18 %)

250+

New landing pages with content

Query
Our cases
SEO for Teplapidlogavsim.com

Task

Take a store in the narrow underfloor heating niche to stable organic traffic: fix technical issues, expand the structure for long-tail queries and fill the site with useful content in two languages.

Client Tepla Pidloga Vsim

Online store of electric underfloor heating, heating mats and cable, infrared film, thermostats and de-icing systems with delivery across Ukraine. Two language versions of the site.

Starting point

A MODX site with many categories and filters but no separate landing pages for popular "type + brand" and "type + flooring" combinations;
Meta data on most pages was template-generated, category texts were short and partly duplicated;
Duplicate pages from sorting, search and ad GET parameters were open for crawling;
No structured data and no complete sitemap for the two language versions;
Part of the technical fixes depended on the client's IT department, so implementation went in priority order;
A seasonal niche with strong manufacturer competitors and large marketplaces in the results.

Strategic hypothesis

The fastest growth comes from covering long-tail queries: separate filter and manufacturer pages instead of one general category;
Manual meta data and original texts for every landing page instead of generation;
The technical base (indexing, duplicates, response codes, markup) must be fixed before scaling content;
Local presence in Google Maps strengthens commercial queries with a city.

Our team's solution

In five months we went from an audit to systematic growth of landing pages. Key directions:

Technical audit and a series of tasks for the IT department: crawling rules, closing duplicates and ad parameters, response codes, outbound links, sitemap.xml and an HTML sitemap, Schema.org markup for the organisation, catalogues, products and FAQ;
Documenting the site structure and collecting the keyword core in three stages: categories, filter pages, manufacturer pages, separately for the Ukrainian and Russian versions;
Creating filter and brand landing pages for queries with traffic potential, with indexing set according to that potential;
Manual optimisation of meta data (Title, Description, H1) for promoted pages and filters in two languages;
Copywriting for categories, filters, manufacturer pages, product cards and the blog, followed by translation and publishing;
Internal linking via a tag cloud, an FAQ block with markup, product inserts in blog articles;
Alt and Title generation formulas for catalogue and product images to gain image search traffic;
Registering and filling in the Google Business profile, user behaviour analysis in Microsoft Clarity, tasks on the cart and pagination;
Selecting platforms and a link building strategy.

The work continues: figures after 23.06.2026 are under NDA, so below we show the dynamics for the first six months.

At the start the project had an established product base and two language versions, but received almost no organic traffic for commercial queries: less than a fifth of the target keywords were in Google TOP-10, and half of the queries remained outside the top 100. We started with technical hygiene and structure, then focused on content for hundreds of new landing pages.

Initial project metrics:

Keywords tracked: 1,577 in Ukrainian and 1,707 in Russian
In Google TOP-10 at the start: 18.4 % of target keywords (Kyiv)
Outside TOP-100: 50.1 % of keywords

SEO promotion results

In five months the number of keywords in TOP-3 almost tripled, TOP-5 grew 2.6 times, and the share of keywords in TOP-10 rose from 18 % to 31 %. The most noticeable growth came from new filter and manufacturer pages: two months after launch almost half of their keywords entered TOP-10.

Growth metrics (Kyiv, 29.01.2026 → 23.06.2026):

Google TOP coverage	Keywords (before)	Keywords (after)
ТОП 1	0,76%	1,90%
ТОП 3	2,98%	8,37%
ТОП 5	6,66%	17,25%
ТОП 10	18,39%	30,69%
ТОП 30	32,53%	49,65%
ТОП 100	49,90%	57,58%

Filter and manufacturer pages (20.04.2026 → 23.06.2026):

Google TOP coverage	Keywords (before)	Keywords (after)
ТОП 3	6,56%	13,44%
ТОП 5	13,13%	26,25%
ТОП 10	24,69%	45,63%
ТОП 30	36,88%	59,06%

Position changes for key queries:

Search query	Volume	Position at start	Position now
терморегулятори	390	36	9
електро тепла підлога	390	7	3
регулятори теплої підлоги	390	31	9
кабель для теплої підлоги	260	14	7
електрична підлога	210	5	1
термостат для теплої підлоги	170	63	4
тепла електрична підлога	140	7	1
тепла підлога під лінолеум	140	9	3
нагрівальний мат під плитку	140	7	4
електрична тепла підлога під ламінат	110	11	4

Volume - searches per month
Position at start - at the initial position analysis (29.01.2026)
Position now - snapshot of 23.06.2026

What was done in numbers over six months:

Over 190 filter pages created, filled with meta data and texts;
30 manufacturer pages with brand descriptions;
34 category texts instead of short template descriptions;
About 400 product cards received specifications and content;
Two language versions for every landing page;
Over 40 technical tasks implemented together with the client's IT department.