Our partners have improved our website by updating the design, structure and database of cars and goods. However, there are still a number of problems that need to be addressed:
The chosen SEO promotion strategy is aimed at comprehensive website improvement. It includes the rapid filling of the resource with various content, the elimination of duplicate pages and elements, and the creation of a stable database of products and pages. It is also planned to expand the amount of useful information and create additional pages for wholesale sales. These measures were designed to improve the quality and uniqueness of the content, optimize the site structure and expand its functionality.
These measures are aimed at improving the website's visibility in search engines, increasing its information content and user-friendliness, and expanding its reach to the target audience.
When we started working with them, the company had been selling car accessories in the CIS for a long time, but their website was in poor condition. After creating a new version of the site and customizing all the products, we noticed improvements and decided to promote the site on Google and Yandex. The company produces its own products, especially known for its car curtains, but many competitors were already successfully selling similar products online.
We set a goal to increase the number of website visitors every year, especially during the sales season. We wanted to measure how much money each visitor brings to the site. Based on the current number of visitors and new products, we made a plan of what we wanted to achieve in certain periods. We also sought to find new partners for wholesale sales.
During our cooperation, the online store of car accessories Trokot was convinced of the effectiveness of our SEO promotion. We not only fulfilled the main tasks, but also ensured a steady increase in orders and traffic to the site. Thanks to the well-coordinated work of all departments, we managed to achieve what others failed to do and outperform our competitors. Most of the pages rose to the top 1-3 positions in search results, which led to a significant increase in customer traffic compared to previous seasons. The site continues to grow, and our results have been maintained even after the client's cooperation with us ended. (*Our main office is located in the 404 country, so our moral principles did not allow us to continue working with the client. We are proud of our work and the result).
| Google TOP # | Keywords (was) | Keywords (became) |
|---|---|---|
| TOP 1 | 2,76% | 38,35% |
| TOP 3 | 9,02% | 44,27% |
| TOP 5 | 14,20% | 63,73% |
| TOP 10 | 21,38% | 81,26% |
| TOP 30 | 31,78% | 90,23% |
| TOP 100 | 90,34% | 94,47% |
| Outside the top 100 | 9,66% | 5,53% |
| Search keyword | Frequency | Position start | Position now |
|---|---|---|---|
| eva mats | 9900 | >100 | 3 |
| eva mats | 8100 | >100 | 3 |
| eva mats | 5400 | >100 | 4 |
| curtains for cars | 1900 | 11 | 2 |
| organizer in the trunk | 1900 | >100 | 3 |
| eva car mats | 1300 | >100 | 1 |
| frame curtains | 1300 | 4 | 1 |
| car seat covers | 1300 | >100 | 2 |
| frame curtains | 880 | 2 | 1 |
| fur seat covers | 720 | >100 | 2 |
| Alcantara capes | 590 | >100 | 1 |
| organizers for the car | 480 | >100 | 3 |
| Alcantara covers | 390 | >100 | 3 |
| eva car mat | 390 | >100 | 3 |
| Indicator | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| Google analytics clicks | up to 35000 | 67140 | 95448 | 128163 |
| Google search console clicks | up to 35000 | 71724 | 100970 | 131572 |
| Yandex clicks | up to 20000 | 34658 | 67256 | 81367 |
You can see that the peak results for 2023 and 2024 did not peak any more than after our work, which echoed in 2022. They did not develop strategically to get even more customers during the season. But the average traffic grew over the year, thanks to an increase in the site's position, more accessories were ordered in winter, and in summer, car curtains were added to the season.
