Designing a website structure - order a service for building a navigation structure for a project

Designing the structure of the site

An effective website structure is the key to the success of your online business. Entrust the design to experts and get a clear website that users and search engines will love.

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Identifying areas for development

Increasing customers on the website

Personal manager

Why do you need the right website structure?

Designing a structure is a key step in creating an effective website that determines its success and functionality. Our team offers the optimal website structure, taking into account the scale of your project and the presence of slang in the names of website sections. We analyse search queries, websites of approximate competitors from search results, and make a visual sketch of the structure tree to create a logical and intuitive navigation. Our approach involves designing a hierarchy of pages and forming the logic of categories and subcategories. A well-designed site structure can improve the visitor experience and increase the average user experience on the project in the future, which can play a good role in conversions on your project, and will be a solid foundation for further search engine optimisation.

Our cases

Теплорадість

SEO promotion of a store of heating, climate control and plumbing products

in x40

Increased traffic during the promotion

50 %

Targeted key queries in the top-10

x 80

Increased 80 times website visibility

Wolf.ua

Promoting printing and expanding the range of office products

in x2

Increased the number of new customers

in 400 %

Expanded structure of the website

60 %

The keywords are in the top-10

Alberta

Outerwear store (fur coats, jackets, sheepskin coats)

22 %

Targeted keywords in the TOP-5

in x10

Increased of customer to site in 2 years

500 +

Pages and filters added to the site

7 Bags

Shop of leather goods and bags

30%

Key queries in TOP5 of Google

in x5

Increased activities to the site

500+

New pages added added to the site

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How we operate?

Analysis of the niche and competitors

We analyze the current structure of the website within 3-5 business days. We study the search queries of your target audience and cluster keywords. We identify the missing sections and pages for SEO development of the project.

Elaboration of the scheme

We create a detailed structural scheme of the site. We make a list of new sections and subsections, determine their nesting and interconnections. We develop an expansion plan based on search queries and competitive analysis.

Preparation of materials

We create technical specifications for new pages. We work out the navigation scheme and links between sections. We make content recommendations for each new page, taking into account optimization requirements.

Implementation control

We are engaged in the process of creating new sections and integrating them into the site structure. We check the correctness of URL settings and linking. We monitor the correct indexing of new pages by search engines.

Frequently asked questions

What are the different website structures?

The main site structures: hierarchical (tree-like) for large sites and online stores, linear for small sites and lendings, combined for medium-sized projects, grid for information portals, modular for social networks and dynamic platforms. Each structure has its own advantages and is better suited for certain types of content and site goals.

What is a tree (hierarchical) site structure?

The tree structure of the site organizes content according to the principle of hierarchy: from the main page to sections, subsections and specific pages. It resembles an inverted tree where the home page is the root, categories are the branches, and end pages are the leaves. This structure is ideal for large sites, online stores and information portals, as it provides logical navigation, good indexing and scalability. Allows users to easily find the necessary information through menus and internal linking.

What is a linear site structure?

Linear structure organizes pages sequentially, like chapters in a book. The user moves from one page to the next in a specific order. Ideal for portfolios, presentations, tutorials and small sites with a clear sequence of content. The main advantage is easy navigation and clear user path. It is often used in lendings where information is presented step-by-step.

How do sites with linear and tree structures differ?

The differences between linear and tree structures are significant: linear structure is easier to implement, but less flexible and more difficult to scale. A tree structure requires more planning but provides better organization of large amounts of information. Linear structure has limited navigation options (forward/backward only), while tree structure allows you to quickly navigate between sections. The choice depends on the amount of content, the goals of the site and the needs of the target audience.

Designing the structure of your website

A competent website structure is the key to the success of online business promotion. It determines how easy it is for users to find the information they need and how efficiently search engines will index your resource. A well-designed structure provides logical navigation and helps users quickly find the information they need, it includes:

Home page;
Categories and subcategories;
Cards of goods or services;
Information sections;
Service pages;
Filters and sorting;
Product cards with a full description.

Stages of designing a website structure

Analysis of the target audience. Understanding the needs and behavior of users is the basis of design. This includes demographic data, interests and preferences, and search habits.
Keyword research. Includes: popular queries in your niche, demand structure, potential categories and subcategories.
Development of the hierarchy of nesting pages of the future website, including: defining the main sections, building links between pages, planning navigation.
Correct linking improves navigation and distributes the weight of pages, including: creating logical links between sections, using anchor links, and using breadcrumbs.
Technical aspects of structure design include page loading speed, design adaptability, and cross-browser compatibility.

Order website structure design

Designing a structure is a fundamental stage of creating a successful website. A competent approach to this process ensures not only user-friendliness but also efficiency in terms of SEO. Search engine optimization starts with a competent website structure. That is why it is so important:

Indexing: A clear structure helps search engine crawlers index pages faster and more efficiently;
Relevance: the correct organization of content increases the relevance of pages for targeted queries;
Ranking: a logical structure positively affects the site's position in the search results.

By investing time and resources in high-quality structure design, you lay the foundation for the long-term success of your site among your competitors and quickly bring your site to the top.