Over the course of the project, many important tasks have been completed to expand the reach of the target audience. Key achievements include:
This work continues to this day, ensuring continuous improvement of the project and expanding its capabilities to attract the target audience.
When we started our work, the project was a small online store with no noticeable presence on the Internet. Despite the fact that an SEO company had been promoting it for a year and a half, the client did not see any significant improvements in performance. During the initial audit, we identified many critical issues that impeded the organic growth of the website. These factors seriously limited the project's potential and did not allow it to reach a new level of development. Our team began to systematically address the identified shortcomings and implement a comprehensive growth strategy.
Over the year of cooperation with our team, the online store of heating equipment Teploradist has made significant progress in SEO promotion. We managed not only to fulfill the main tasks, but also to significantly improve the functionality of the site. Thanks to the effective coordination of all aspects of the work, we were able to achieve results that were unattainable for previous contractors: we brought most of the landing pages to the TOP 3-10 of search results, which led to a significant increase in the flow of customers every year. The success of our work allowed the store owner to fully entrust us with further promotion and strategy development, which allowed him to focus on working with site visitors and build a loyal customer base. The cohesion of our team and the quality of services provided convinced the store owner of the effectiveness of our approach to SEO promotion.
| Google TOP # | Keywords (was) | Keywords (became) |
|---|---|---|
| TOP 1 | 0,84% | 9,36% |
| TOP 3 | 1,81% | 24,14% |
| TOP 5 | 2,67% | 37,75% |
| TOP 10 | 4,88% | 49,00% |
| TOP 30 | 15,39% | 67,61% |
| TOP 100 | 49,22% | 84,33% |
| Outside the top 100 | 50,78% | 15,67% |
| Search keyword | Frequency | Position start | Position now |
|---|---|---|---|
| electric boilers | 5 400 | 61 | 1 |
| heating batteries | 4 400 | 37 | 1 |
| thermal heads | 1 000 | >100 | 1 |
| heat accumulator | 1 000 | 11 | 1 |
| sewage pumping station | 5 90 | >100 | 1 |
| double-circuit boiler | 1 900 | 53 | 2 |
| heating radiators | 6 600 | 17 | 3 |
| buy a heating radiator | 1 600 | 26 | 3 |
| Indicator | 12/2019 | 12/2020 | 12/2021 | 12/2022 |
|---|---|---|---|---|
| Google analytics clicks | 7 106 | 27 817 | 51715 | 63092 |
| Google search console clicks | 6 575 | 28 006 | 55191 | 68601 |
| Google search console impressions | 603 503 | 1 207 564 | 2 291 124 | 2 495 839 |
(*We have closed the NDA for the latest figures, but even in a falling market of people and financial opportunities, traffic and site positions are growing).
