Based on our experience with auto and motorcycle websites, we developed a comprehensive improvement strategy. Our plan included expanding the site, optimizing product filtering, working out product characteristics in detail, adding a language version, and creating high-quality content. We were confident that these measures would bring tangible results. The willingness to implement time-tested improvements allowed us to be optimistic about the project's prospects.
At first glance, it may seem that such projects are developing smoothly, but the reality is more complicated. Large SEO campaigns require careful analysis of huge amounts of data, and the implementation of changes is uneven. At the same time, competitors are actively fighting for each potential client. Recognizing these challenges, we made every effort to ensure the project's growth and turn it into one of our key cases. To increase efficiency, we implemented a number of automated tools for working with the semantic core and quickly filling in content. Thanks to this approach, the volume and quality of the site grew steadily every day, strengthening its position in the market.
As a result of our comprehensive efforts, the website has undergone significant changes. We carefully worked out most of the traffic-generating queries, which allowed us to bring the resource to the TOP-10 of Google for many key positions. This led to a significant influx of new target audience. Responding to the increased demand, the client expanded their business and hired additional staff to handle the increased flow of users. We are proud of the results achieved: in more than two years of work, the site has firmly established itself among the leaders in the auto parts niche, demonstrating steady growth and development.
| Google TOP # | Keywords (was) | Keywords (became) |
|---|---|---|
| TOP 1 | 0,65% | 7,4% |
| TOP 3 | 2,62% | 25,38% |
| TOP 5 | 3,32% | 36,43% |
| TOP 10 | 8,39% | 57,92% |
| TOP 30 | 16,43% | 85,73% |
| TOP 100 | 26,51% | 95,24% |
| Outside the top 100 | 73,49% | 4,76% |
| Search keyword | Frequency | Position start | Position now |
|---|---|---|---|
| Toyota spare parts | 320 | 10 | 2 |
| Nissan spare parts | 320 | 10 | 2 |
| spare parts for foreign cars | 1000 | >100 | 4 |
| spare parts by wine code | 590 | 10 | 4 |
| sachs shock absorbers | 480 | >100 | 4 |
| car spar | 480 | 81 | 5 |
| catalyst buy | 260 | >100 | 6 |
| buy a turn signal repeater | 110 | >100 | 6 |
| Kayaba shock absorbers | 590 | 10 | 7 |
| pads | 1000 | 15 | 8 |
