The site was created by partners who updated the design, structure, and database of cars and goods. However, there are still a number of problems that need to be addressed:
To promote the Belarusian website, we are adapting the successful strategy of the main website of the manufacturer Trokot. The plan includes: expanding the functionality and assortment, technical optimization, creating unique content for the local audience, and implementing proven "features". All measures take into account the specifics of the Belarusian market and are aimed at rapidly increasing visibility in search and increasing targeted traffic.
These measures are aimed at improving the site's visibility in Google and Yandex search engines, increasing its information content and user-friendliness, and expanding the reach of the target audience.
At the initial stage of work, we already knew the product range on the Belarusian website. Our task was to adapt the already proven solutions for the new market and implement changes aimed at the target audience in Belarus. At that time, the site already had some positions in Yandex, but was completely absent from Google search results. The main reason for this problem was the lack of quality content and incorrect indexing of pages.
To solve these problems, the website was completely redesigned. The new format allowed us to implement all the necessary tasks. This created a solid foundation for further optimization and filling the site with content, which was to improve its visibility in both Yandex and Google, and attract the target audience of Belarusian buyers.
As a result of our work in the summer season, the site came in with very high positions on both search engines, not only strengthening Yandex, but also completely taking away the top results on Google. Of course, the fact that we already knew the project and implemented the best solutions, as well as the manufacturer's popularity and improvements to the main site played a role. Also, there is less competition and local producers in the Belarusian market, which greatly contributed to the project's success.
| Google TOP # | Keywords (was) | Keywords (became) |
|---|---|---|
| TOP 1 | 0% | 25,27% |
| TOP 3 | 0% | 47,53% |
| TOP 5 | 0,07% | 51,29% |
| TOP 10 | 0,13% | 59,97% |
| TOP 30 | 0,27% | 68,18% |
| TOP 100 | 0,47% | 76,08% |
| Outside the top 100 | 99,53% | 23,91% |
| Search keyword | Frequency | Position start | Position now |
|---|---|---|---|
| curtains in the car | 480 | >100 | 1 |
| frame curtains for cars | 170 | >100 | 1 |
| buy curtains for the car | 110 | >100 | 1 |
| trocot | 110 | 5 | 1 |
| frame car curtains | 70 | >100 | 1 |
| frame curtains | 260 | >100 | 2 |
| seat protection cover | 50 | >100 | 2 |
| organizer in the car | 50 | >100 | 2 |
| child safety seat cover | 30 | >100 | 2 |
| seat cover | 70 | >100 | 3 |
| organizers for cars | 90 | >100 | 5 |
| car seat cover | 390 | >100 | 9 |
| Indicator | 2020 | 2021 | 2022 | 2024 forecast |
|---|---|---|---|---|
| Google analytics clicks | up to 1000 | 31573 | 57182 | 69000 |
| Google search console clicks | up to 1000 | 33172 | 59319 | 69000 |
| Yandex clicks | up to 5000 | 17354 | 25179 | 37000 |
