We have developed a comprehensive strategy to promote the website of a client with a large assortment of premium quality imported and Ukrainian goods. Our approach included optimizing the existing content, expanding the semantic core to cover more thematic queries, and promoting specific product characteristics. We also focused on improving website navigation and optimizing its technical parameters. This multifaceted strategy is aimed at increasing the site's visibility in search engines and improving the user experience.
The amount of work we have done far exceeds the above. We do not disclose some of our strategies publicly, as they provide sustainable results even when search algorithms are updated. Our approach is focused on quality and innovative solutions, not on mass link building or the use of dubious methods of rapid growth. This strategy guarantees a long-term effect: our implementations continue to benefit our clients for many years, ensuring stable growth and development of their online presence.
Over the two-year period of cooperation with the project, we have achieved impressive results. The client's website has confidently taken top positions in search results for key business areas. We significantly improved the navigation and optimized the user experience, which led to an increase in conversion. A significant expansion of the semantic core allowed us to reach new segments of the target audience. As a result of our efforts, the online store has become a leader in its niche, which has led to an increase in both online and offline sales. An integrated approach to SEO promotion not only strengthened the client's position in the digital space, but also had a positive impact on the overall dynamics of business development.
| Google TOP # | Keywords (was) | Keywords (became) |
|---|---|---|
| TOP 1 | 0,44% | 3,11% |
| TOP 3 | 1,02% | 9,68% |
| TOP 5 | 2,78% | 21,50% |
| TOP 10 | 9,33% | 36,17% |
| TOP 30 | 29,28% | 70,80% |
| TOP 100 | 48,45% | 84,94% |
| Outside the top 100 | 51,55% | 15,06% |
| Search keyword | Frequency | Position start | Position now |
|---|---|---|---|
| women's leather jacket | 1600 | >100 | 2 |
| men's sheepskin coat | 720 | >100 | 3 |
| leather jackets for men | 590 | >100 | 3 |
| men's leather jackets | 480 | >100 | 3 |
| sheepskin coats for women | 1000 | >100 | 4 |
| sheepskin coats | 720 | >100 | 6 |
| mink coats | 720 | >100 | 6 |
| mink coat | 1900 | >100 | 7 |
| fur vest | 1000 | >100 | 7 |
| fur vest | 2400 | >100 | 9 |
| buy a mink coat | 1900 | >100 | 10 |
