Pokrov+ has been producing roofing and facade materials for over 15 years. The company's previous website on the Google Sites platform could barely cope with the growing demands of the building materials market. It was decided to create a modern catalog site where customers can easily find roofing solutions and order consultations.
The peculiarity of the roofing materials niche is that prices change flexibly and depend on many technical parameters - the type of material, type of coating, installation method, size, color, etc. For a more accurate calculation of the roof area, the number and type of additional elements, people need the help of a consultant. That's why we decided to focus on a simple product catalog and a consultation order form, where the client's experts will help with choosing the best solution and more accurate calculations.
We decided to develop the new website on the modern Laravel platform. It is convenient both for visitors and for managers on the admin panel who process orders and manage content. We tried to make the website design intuitive and concise, which helps to focus on the main thing - choosing reliable materials for roofing and facade.
When designing the website, we developed a structure with a focus on user experience. The home page includes information blocks about the company and its benefits, and displays popular product categories. The product catalog is divided into the main groups of roofing and facade materials. The header of the site contains a consultation order form, which helps customers quickly contact the company's specialists if they have any questions.
The visual solution was based on the white and blue color scheme, which is harmoniously combined with the company's corporate identity and creates a sense of reliability and professionalism. We paid special attention to navigation: large buttons, clear headings, and well-thought-out arrangement of elements help visitors quickly find the information and products they need. Taking into account current trends in web development, the design is fully adapted for mobile devices - all elements are correctly scaled and remain convenient for interaction on screens of any size.
