During the project analysis, no significant technical problems were found on the website. The main challenge was the site's novelty in the market and the low demand for car leasing services in Ukraine. This required a special approach to promoting an innovative product in an emerging market.
Our strategy focused on covering a wide range of queries related to car lending, leasing, and borrowing. Given that the term "leasing" was less common among users, we focused on more popular queries, such as "car loan". This approach allowed us to significantly expand our audience reach and formed the basis of our website optimization and development strategy.
Our company knows how to promote different websites. For this project, we came up with a special plan. It took into account that Avis is a well-known company, but the car leasing website is new. We decided to improve the site step by step, with the goal of making it useful for people interested in car leasing. We worked to make the site a high-quality source of information in its field.
Avis Leasing's website quickly gained momentum in search results, improving its position for both low- and high-frequency queries. Now it firmly holds the top positions for key phrases. It is important to note that we used only white-hat methods of promotion, without buying links, focusing on content and technical optimization. Considering that competitors work mainly as aggregators and use other approaches, the promotion of the Avis Leasing website can be considered very successful.
The client was satisfied with the results and plans to continue cooperation on website development and promotion in other areas. All achieved indicators are available for analysis. We are not resting on our laurels and are preparing a plan to expand the site to reach an even larger audience of users.
| Google TOP # | Keywords (was) | Keywords (became 2021) |
|---|---|---|
| TOP 1 | 0% | 28,59% |
| TOP 3 | 0% | 55,16% |
| TOP 5 | 0% | 80,78% |
| TOP 10 | 0% | 84,22% |
| TOP 30 | 0% | 97,39% |
| TOP 100 | 0% | 100% |
| Outside the top 100 | 100% | 0% |
| Search keyword | Frequency | Position start | Position 2021 |
|---|---|---|---|
| car leasing | 2400 | >100 | 1 |
| cars for lease ukraine | 390 | >100 | 1 |
| car leasing | 2400 | >100 | 2 |
| car leasing | 1900 | >100 | 2 |
| leasing cars | 2400 | >100 | 3 |
| cars for leasing in Kyiv | 720 | >100 | 4 |
| would buy a car on lease | 480 | >100 | 5 |
| financial leasing | 210 | >100 | 6 |
*Unfortunately, due to the outbreak of full-scale military operations, work on the website was frozen for an indefinite period. Despite this, we continue to monitor the site's performance to assess the long-term effectiveness and sustainability of our work. Also, we have not carried out any optimization or rebuilding work on the site for more than 2 years.
| The indicator | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 (forecast) |
|---|---|---|---|---|---|---|---|
| Google analytics clicks | 0 | 7219 | 29673 | 49372 | 32271 | 42627 | 38000 |
| Google search console clicks | 0 | 7376 | 31437 | 51940 | 33129 | 44338 | 38000 |
