The main difficulty of our work was not to create a new website or fill it with unique materials. The main problem was how to bring the site to the top of search engines in 2019. At that time, the top positions in search were already firmly occupied by large sites with video collections, popular streaming platforms, and even pirated resources. We had to find a way to compete with these giants and draw users' attention to the new cartoon site.
The main difficulty of our work was not to create a new website or fill it with unique materials. The main problem was how to bring the site to the top of search engines in 2019. At that time, the top positions in search were already firmly occupied by large sites with video collections, popular streaming platforms, and even pirated resources. We had to find a way to compete with these giants and draw users' attention to the new cartoon site.
This project turned out to be very interesting for our team. We were not just creating an ordinary website, but doing something important for children. What is especially valuable is that all the cartoons were original, and even the children of the company's founder took part in their creation. We learned a lot while working on this project. We now know better how to promote video sites and how to succeed in a very complex and competitive industry. Despite all the difficulties, we managed to achieve good results.
Thanks to our approach, the project achieved impressive results in just a year. We significantly increased the site's traffic and brought it into the top 10 for many competitive queries. For the convenience of young viewers, we have developed a special video player and a system that automatically plays the next cartoon. These improvements made watching cartoons more convenient and interesting, which helped to keep children's attention. As a result, despite strong competition, our project has become a popular resource among children and their parents looking for quality cartoons on the Internet.
| Google TOP # | Keywords (was) | Keywords (became) |
|---|---|---|
| TOP 1 | 0,00% | 7,23% |
| TOP 3 | 0,00% | 16,78% |
| TOP 5 | 0,00% | 31,52% |
| TOP 10 | 0,00% | 72,85% |
| TOP 30 | 0,00% | 77,93% |
| TOP 100 | 0,00% | 90,08% |
| Outside the top 100 | 100,00% | 9,92% |
| Search keyword | Frequency | Position at the start | Position now |
|---|---|---|---|
| watch cartoon about horses | 90 | >100 | 4 |
| cartoons for 6 years old | 720 | >100 | 5 |
| cartoons for children 4 years old | 720 | >100 | 6 |
| cartoons for kids 2 years old | 4400 | >100 | 6 |
| cartoon cars | 1900 | >100 | 6 |
| cartoons for girls | 720 | >100 | 6 |
| cartoons about girls | 1300 | >100 | 7 |
| children's educational cartoons | 2900 | >100 | 8 |
| new children's cartoons | 170 | >100 | 8 |
| cartoons about racing | 390 | >100 | 8 |
| cartoons about robots | 6600 | >100 | 9 |
| cartoon for the little ones | 5400 | >100 | 9 |
| Indicator | 2019 | 2020 | 2021 |
|---|---|---|---|
| Google analytics clicks | up to 10000 | 91237 | 127067 |
| Google search console clicks | up to 10000 | 92219 | 132558 |
