At the beginning of the cooperation, the Good101 (Goodstone) website was a simple business card with a beautiful stone selection block and interior visualization, but without the elements necessary for effective promotion. The main problems included:
After analyzing competitors, it became clear that in order to achieve leadership in the natural stone niche, it was necessary to carry out a comprehensive website restructuring. The key tasks were to form a large assortment, create a clear category structure, develop detailed cards of stone and finished products, and expand information coverage. In addition, it was decided to supplement and improve information about the company to create an image of a reliable and competent supplier in the world of natural stone.
The process of updating and transferring the Good101 website to the new framework is described in the link "Redesign of the Good101 website". Although basic SEO optimization was carried out during the reconstruction, the main stage of it started after the transfer, technical improvements, and design updates were completed, which made it possible to work more efficiently with the improved platform.
The promotion of the Good101 website shows significant progress, although the work is still ongoing. We are constantly finding new opportunities to expand and optimize the resource, regularly updating the assortment and adding information about completed projects. The site has already taken a leading position for many key queries, but our ultimate goal is to achieve a stable presence in the TOP-3 for all queries related to natural stone and elements of the exterior and interior. This is an ambitious task, but the current results and constant improvement of the site bring us closer to achieving it.
*I would like to make a note that with the outbreak of hostilities, work on the site stopped for a long time, it took more than a year for the client to set up all the processes anew and allocate a budget for promotion.
| Google TOP # | Keywords (was) | Keywords (became) |
|---|---|---|
| TOP 1 | 0,00% | 0,82% |
| TOP 3 | 0,00% | 6,29% |
| TOP 5 | 0,00% | 11,48% |
| TOP 10 | 0,00% | 23,03% |
| TOP 30 | 0,00% | 43,75% |
| TOP 100 | 0,00% | 65,96% |
| Outside the top 100 | 100,00% | 34,04% |
| Search keyword | Frequency | Position start | Position now |
|---|---|---|---|
| cutting of natural stone | 280 | >100 | 1 |
| buy marble | 110 | >100 | 3 |
| marble price | 90 | >100 | 3 |
| onyx price | 90 | >100 | 3 |
| buy onyx | 170 | >100 | 4 |
| onyx stone | 520 | >100 | 5 |
| stone paths | 110 | >100 | 5 |
| marble | 4400 | >100 | 6 |
| tables made of natural stone | 90 | >100 | 6 |
| buy travertine | 70 | >100 | 8 |
| Indicator | 2019 | 2022 | 2024 |
|---|---|---|---|
| Google analytics clicks | up to 120 | 3582 | ~8200 |
| Google search console clicks | up to 120 | 3753 | ~8200 |
Initial figures before the site redesign were 25 clicks in 3 months:
In the summer of 2023, we resumed work, by which time we had managed to form some of the catalogs and cards, so the site was growing on its own.
