Our promotion strategy takes into account that the company has been on the market for a long time but attracts few targeted visitors. We focused on expanding the site's structure by creating more relevant pages and optimizing its technical aspects. An important part of the strategy was to improve the branding and usability of the site to make it compliant with search engine requirements and user expectations. Our goal is to reach the widest possible target audience and increase the conversion of visitors into applications, thereby significantly increasing the effectiveness of the company's online presence.
Over the course of the project, many important tasks have been completed to expand the reach of the target audience. Key achievements include:
This work is ongoing to this day, ensuring continuous improvement of the project and expanding its capabilities to attract the target audience.
After successfully optimizing a small client's website, we were given the opportunity to take on an ambitious project in the automotive sector. This website had a huge potential, but the previous four SEO companies failed to achieve meaningful results, despite the growing demand for automotive topics in Ukraine.
Our task included comprehensive technical optimization, development of a content strategy, and comprehensive improvement of each page. It was a chance to demonstrate the full range of our SEO capabilities. This project was a real challenge for us and an opportunity to prove the effectiveness of our approach.
Our work has yielded impressive results: the number of users has increased 10 times in a year, especially on key business pages. However, we are not resting on our laurels. Thanks to the client's new partnership agreements, we have opportunities for expansion: adding new car brands and even entering the field of other transportation. We strive to bring priority queries to the TOP-1 and continue to develop the site structure. Our focus is now shifting to creating useful content for the blog and covering users' information requests. This will allow us not only to maintain the positions we have achieved, but also to significantly expand the site's audience.
| Google TOP # | Keywords (was) | Keywords (became) |
|---|---|---|
| TOP 1 | 0,06% | 13,57% |
| TOP 3 | 2,71% | 35,35% |
| TOP 5 | 6,50% | 54,40% |
| TOP 10 | 13,85% | 78,07% |
| TOP 30 | 28,00% | 90,40% |
| TOP 100 | 37,45% | 94,88% |
| Outside the top 100 | 62,55% | 5,12% |
| Search keyword | Frequency | Position start | Position now |
|---|---|---|---|
| car leasing in Lviv | 140 | >100 | 1 |
| buy a used car on lease | 480 | 37 | 1 |
| car leasing | 2400 | 20 | 2 |
| buy a car on lease | 390 | 27 | 2 |
| car leasing in Kyiv | 590 | >100 | 2 |
| buy a car on lease | 320 | 49 | 2 |
| car leasing | 390 | >100 | 3 |
| car leasing in Odesa | 210 | >100 | 4 |
| buy a used car after leasing | 110 | >100 | 4 |
| Indicator | 09/2020 | 11/2021 |
|---|---|---|
| Google analytics clicks | 905 | 8244 |
| Google search console clicks | 1117 | 10350 |
| Google search console impressions | 39754 | 529886 |
(*We have closed the NDA on the latest figures, but even in a falling market of people and financial opportunities, traffic and site positions are growing).
