When we started working on the project, we took into account that the site had already been promoted by another contractor. We were confident that our in-depth knowledge and experience would allow us to significantly increase the site's effectiveness. Our strategy focused on three key areas. Firstly, we focused on improving the performance of the domain and individual pages, which was to increase the overall authority of the site in the eyes of search engines. Secondly, we paid special attention to optimizing the technical parameters of the site, eliminating existing shortcomings and implementing the blocks necessary for SEO. Finally, we worked on expanding the semantic core to cover a wider range of targeted user queries, thereby increasing the potential audience of the site.
While working with the client, we carried out a large-scale optimization and customization of the site, creating a significant amount of new content focused on targeted user requests. For pages with low competition, we implemented a system for automatic generation of metadata and texts. We also significantly improved the content of product pages by adding targeted content, easy navigation, and additional useful information. These measures allowed us to increase the relevance of the pages for search engines and improve the user experience.
Semantic core (keywords) in tracking: 1685 queries
With high traffic potential: 100+ pages
Traffic potential: 47980 clicks per month (according to Adwords)
As a result of our work, we have achieved a significant improvement in the site's position in Google search results, which has led to a significant increase in organic traffic and the overall development of the project. In parallel with our efforts, the client conducted their own analysis and carried out a small rebranding, focusing on optimizing the user journey and sales funnel to increase conversions. These comprehensive measures strengthened the position of the site, which has been and remains a leader in the server hardware niche, with prospects for further growth and development.
*Optimization was carried out in 2 stages, for November 2019 and 2020, where we expanded the coverage of targeted queries.
| Google TOP # | Keywords (was) | Keywords (became) |
|---|---|---|
| TOP 1 | 1,07% | 20,83% |
| TOP 3 | 3,38% | 37,74% |
| TOP 5 | 5,22% | 46,59% |
| TOP 10 | 8,24% | 57,15% |
| TOP 30 | 13,94% | 74,96% |
| TOP 100 | 17,56% | 79,64% |
| Outside the top 100 | 82,44% | 20,36% |
| Search keyword | Frequency | Position start | Position now |
|---|---|---|---|
| used server | 260 | 3 | 1 |
| buy a server | 590 | 9 | 2 |
| thin client | 590 | >100 | 2 |
| raid controllers | 210 | >100 | 2 |
| buy a network card | 390 | 17 | 3 |
| server equipment | 110 | >100 | 3 |
| dell server | 110 | >100 | 3 |
| server rental | 480 | >100 | 4 |
| hp g8 | 110 | >100 | 4 |
| skids | 880 | >100 | 6 |
| super micro | 480 | >100 | 6 |
| dedicated server | 140 | >100 | 8 |
| Indicator | 2019 | 2020 | 2021 |
|---|---|---|---|
| Google analytics clicks | 22712 | 34511 | 76952 |
| Google search console clicks | 23180 | 35317 | 78496 |
