SEO for Dvorsky.kiev.ua

Dvorsky Studio

in x5

Increased the number of of visits to the site

55 %

Keywords in top-10 Google

in x3

Extended the range and the structure of the site

Query
Our cases
SEO for Dvorsky.kiev.ua

Task

Dvorsky Studio is a Kyiv-based company that produces custom furniture. It was necessary to optimize the website to increase conversion by improving its usability and loading speed, taking into account the specifics of individual production without finished products.

Dvorsky client

A furniture manufacturer with extensive experience is looking to expand its online presence, increase traffic and the number of requests for consultations, specializing in the manufacture of kitchens, wardrobes and complete interior solutions.

Nuances at the start

The site is outdated, developed on the ModX platform, and there are difficulties with the implementation of new features.
Lack of a structured catalog, lack of separate pages for products, insufficient number of photos of furniture.
Lack of a Ukrainian-language version of the site.
The work was carried out by another company, and a certain result was achieved, but there was a slow growth of indicators.

Strategic hypothesis

Our strategy includes comprehensive website optimization: improving its structure by creating separate directories and implementing filtering, analyzing user queries for more accurate targeting, creating detailed product cards with high-quality photos from the client, and expanding audience coverage in the Kyiv region. All these measures are aimed at improving the site's efficiency and attracting more potential customers.

Our team's solution

Created separate catalogs by product group
Created project cards with photos and detailed descriptions
Optimized the site for "to order" requests to improve conversion
Created regional pages for the cities of Kyiv region
Added the Ukrainian version of the site
Developed additional filtering for the convenience of users
We improved the speed of the site and its usability
Filled the site with useful content
Implemented technical improvements to the site according to Google's recommendations
We planned a website redesign

We have been cooperating with the client for a long time, constantly improving the site to improve key indicators: traffic, search engine rankings, and conversion. Our approach is based on a balance between the ease of use of the site for visitors and the effectiveness of its promotion in search engines.

Initial indicators:

Semantic core (keywords) in tracking: 533 queries
With high traffic potential: 57 pages
Traffic potential: 48930 clicks per month (according to Adwords)

Results of SEO promotion

Our work on the project is characterized by annual achievements given its initial state: only a few pages without structured directories. Competitors in the market also followed a similar format. We made a creative decision to transform the site into a full-fledged catalog, following the example of large furniture retailers. This approach proved to be innovative, and many competitors followed suit, but by that time we had already gained leading positions in search engines. Now our task is to continue to improve our key indicators, while maintaining and strengthening the advantage we have gained.

Growth indicators:

Google TOP #	Keywords (was)	Keywords (became)
TOP 1	0	13,88
TOP 3	0	28,71
TOP 5	0	41,46
TOP 10	1,69	56,09
TOP 30	9,94	83,67
TOP 100	19,14	95,50
Outside the top 100	80,86	4,50

Changes in positions for key queries:

Search keyword	Frequency	Position start	Position now
cabinets to order	480	82	2
furniture to order kiev	1600	>100	3
hallways to order	210	>100	4
cabinet furniture to order	260	79	5
furniture slide	260	46	5
furniture to order	1900	>100	5
wardrobes to order	2900	>100	5
kitchens to order kiev	2900	>100	6