Our client, who was already in the top 5 of search results for printing and was a well-known brand in Ukraine, set us a challenging task to expand their business in 2019. The main challenges included:
This project was a serious challenge and an opportunity to gain valuable experience for our company.
After the analysis, we developed a plan for the gradual expansion of the site, which included optimizing new pages, creating high-quality content, and constantly monitoring the indicators. This allowed us to quickly adjust the strategy to achieve optimal results.
After developing the strategy, our first stage included a comprehensive analysis of the current state of the site and the collection of the semantic core. This step was critical to understanding the existing limitations and opportunities of the project. We carefully evaluated every aspect of the site to determine the framework within which we needed to work. Our top priority was to follow the principle of "do no harm" - all planned changes had to improve the site without jeopardizing its current position and effectiveness. This cautious approach allowed us to create a solid foundation for further optimization and expansion of the site's functionality.
The integration of the online store into the existing website went according to plan. We not only maintained but also strengthened our position in the printing industry by applying our experience in optimizing similar sites. In addition, the addition of a large number of new product pages has significantly increased the average order check. It is especially important to note that the results achieved are just the beginning. The continuous expansion of the product range creates a solid foundation for further growth.
| Google TOP # | Keywords (was) | Keywords (became) |
|---|---|---|
| TOP 1 | 8,99% | 17,10% |
| TOP 3 | 16,35% | 31,49% |
| TOP 5 | 21,04% | 40,59% |
| TOP 10 | 26,25% | 58,40% |
| TOP 30 | 31,91% | 88,08% |
| TOP 100 | 34,13% | 97,62% |
| Outside the top 100 | 65,87% | 2,38% |
| Search keyword | Frequency | Position start | Position now |
|---|---|---|---|
| printing on cups | 880 | >100 | 1 |
| printing | 12100 | 3 | 2 |
| T-shirt with an inscription | 1300 | 11 | 2 |
| order business cards | 720 | >100 | 2 |
| wobblers advertising | 260 | 9 | 3 |
| office | 14800 | >100 | 4 |
| print on T-shirts | 2900 | >100 | 4 |
| ceramic cups | 320 | >100 | 4 |
| buy stationery | 880 | >100 | 5 |
| household goods | 320 | >100 | 5 |
| Covers with your own print | 390 | >100 | 6 |
| folder stapler | 1900 | >100 | 7 |
| Indicator | 2018 | 2019 |
|---|---|---|
| Google analytics clicks | up to 200000 | 315893 |
| Google search console clicks | up to 200000 | 321796 |
