Taking into account the specifics of the project and its transition from offline to online format, our team developed a strategy that combines basic technical optimization of card optimization and enhanced work with product specialists. We discovered the non-standard potential of product cards to attract targeted traffic, which required a revision of the classic page prioritization. The strategy is based on comprehensive optimization with a focus on scalable solutions that can adapt to regular catalog updates.
In the first three months of operation, the project showed a significant increase in key indicators. Timely transfer to secure hosting and implementation of CloudFlare ensured stable operation of the website despite external attacks. An integrated approach to optimization, including special attention to product cards, made it possible to effectively scale the project and achieve not only improved positions in search results, but also real growth in business profits. The successful transition from offline to online format confirmed the effectiveness of the chosen promotion strategy.
| Google TOP # | Keywords (was) | Keywords (became) |
|---|---|---|
| TOP 1 | 0,45% | 3,77% |
| TOP 3 | 2,51% | 12,01% |
| TOP 5 | 4,23% | 28,71% |
| TOP 10 | 5,14% | 41,07% |
| TOP 30 | 13,50% | 71,05% |
| TOP 100 | 24,02% | 89,58% |
| Outside the top 100 | 75,97% | 21,87% |
| Search keyword | Frequency | Position start | Position now |
|---|---|---|---|
| vape shop ukraine | 390 | >100 | 2 |
| vape shop | 5400 | >100 | 3 |
| vape shop kiev | 3600 | >100 | 3 |
| hype liquid | 260 | >100 | 3 |
| vape refill | 480 | >100 | 6 |
| buy e-liquid for vaping | 320 | >100 | 6 |
| buy e-liquid for vaping | 260 | >100 | 7 |
| shop of electronic cigarettes kiev | 1600 | >100 | 10 |
