SEO for the Bezet.com.ua store

Bezet brand

in x10

Increased the number of audience clicks

26 %

Keywords in the top-10

200 +

Pages in constant control and optimization

Query
Our cases
SEO for the Bezet.com.ua store

Task

The owner of an online store that develops its own brand and sells other Ukrainian brands turned to us for website optimization to attract an audience and increase conversion.

Bezet client

Bezet is a Ukrainian clothing brand and manufacturer with an online store that sells both its own products and products of other Ukrainian brands. It needed to develop an SEO strategy to attract new customers through non-branded queries.

Nuances at the start

Insufficient assortment in many sections;
Confusing product structure with duplicate pages between women's, men's and children's items;
Lack of a language version for the Russian-speaking audience;
Lack of content, texts both in the catalogs and on a number of product cards;
Technical problems: poor code optimization, slow loading speed, insufficient usability.

Strategic hypothesis

The strategy for an online clothing store involves a standardized approach: creating the right site structure, differentiating pages and eliminating duplicates, adding useful content and functional blocks for growth. Important elements of the strategy are also expanding the assortment and optimizing the user journey from the entrance page to the end of the purchase. These measures are aimed at improving navigation, increasing the relevance of the site for search engines and, as a result, increasing organic traffic and conversions.

Solutions of our team

Wrote texts for the main catalogs of the site
Added content generation for product items, with subsequent addition of new products
Carried out technical optimization of the speed and convenience of the site
Filled in metadata and other useful blocks for growth
Optimized the Ukrainian and Russian versions of the site
Created transition blocks between pages and FAQs for pages
Created a functional blog to cover information requests
Developed regional requests by creating basic pages by city

Initial indicators:

Semantic core (keywords) in tracking: 10229 queries
With high traffic potential: more than 200 pages
Traffic potential: 1623000 clicks per month (according to Adwords)

Results of SEO promotion

After the implementation of our SEO strategy, the Bezet website showed a significant increase in performance. Initially, having almost zero positions in the TOP and a small traffic of about 700 users per month, mostly familiar with the brand, we have achieved significant improvements. The site reached the TOP 10 for many high-frequency queries, attracted new users in previously untapped product categories, and significantly increased overall traffic. These results confirm the effectiveness of the strategy and open up new opportunities for the client's business growth.

Growth indicators:

Google TOP #	Keywords (was)	Keywords (became 2023)
TOP 1	0,00%	2,53%
TOP 3	0,00%	6,61%
TOP 5	0,01%	9,39%
TOP 10	0,07%	26,31%
TOP 30	2,58%	66,41%
TOP 100	64,93%	86,51%
Outside the top 100	35,07%	13,49%

Changes in positions by key queries:

Search keyword	Frequency	Position start	Position now
messenger bags	3600	>100	1
men's bananas	880	>100	1
cargo pants	18100	14	2
buy a mantle	590	24	2
winter pants for men	590	>100	2
messengers buy	480	>100	2
joggers for men	1900	21	3
cargo pants for women	5400	>100	4
buy hats for men	1600	>100	5
bomber jacket for men	5400	>100	6
bananas for men	4400	>100	6
sweatshirt for men	3600	>100	6
buy a sweatshirt	2900	>100	7