SEO for Diadema Grand

Diadema Grand
50%
Keywords in the top-3 of Google
1000+
Useful pages added to the site
in x5
Increased the number of customers
Task
The client's team redesigned the site, after which even the current results were declining. We were contracted to optimize and promote the site in Google's organic search results.
Diadema Grand client
DiaDemaGrand's client is a large jewelry and accessories store for men, women and children. It holds a leading position in the market for jewelry sales.

Nuances at the start

  1. A critical drop in website loading speed after a design update;
  2. Negative user reviews about the loading speed;
  3. Unoptimized high-resolution images;
  4. Insufficient capacity of the current server;
  5. Inefficient structure with template filters and indexing problems;
  6. Poor structuring by product type (earrings, rings, bracelets), material, size.

Strategic hypothesis

Our team developed a project optimization strategy that included three key areas: technical improvements, restructuring of the site architecture (creating a logical system of categories and filtering), and content optimization (generating and writing texts, filling pages with metadata and other content). This approach laid a solid foundation for further scaling of the project and growth of its positions in search engines.

Solutions of our team

  1. We eliminated technical errors that prevented the site from being indexed correctly;
  2. Conducted a phased On Page optimization for priority pages;
  3. Developed and implemented unique texts for pages with high traffic potential;
  4. Created a system of automatic content generation for secondary pages;
  5. Developed an automatic optimization system for new products;
  6. Moved the website to a dedicated server to improve performance;
  7. Optimized images to speed up loading;
  8. Set up a caching system;
  9. Developed a new structure of the site, taking into account all categories of goods;
  10. Implemented a logical filtering system (by product type, material, size).

Initial indicators:

  • Semantic core (keywords) in tracking: 2422 queries
  • With high traffic potential: 347 pages
  • Traffic potential: 243850 clicks per month (according to Adwords)

Results of SEO promotion

The history of the diademagrand.com.ua project clearly shows how the lack of SEO optimization at the initial stage of website development can significantly limit its growth. At the same time, this case proves that even such a situation can be corrected with the help of competent specialists. It is interesting to note that the site owner showed an active interest in every stage of the work. As a result of our work, we managed to significantly increase the amount of quality content, which significantly strengthened the site's position and expanded opportunities for its further development.

Growth indicators for 2019-2020:

Google TOP #Keywords (was)Keywords (became)
TOP 14,33%35,30%
TOP 39,20%55,24%
TOP 510,61%64,86%
TOP 1015,89%79,52%
TOP 3021,09%95,91%
TOP 10031,04%99,25%
Outside the top 10068,95%0,82%

Changes in positions by key queries:

Search keywordFrequencyPosition startPosition now
jewelry5400171
men's bracelets1900> 1001
costume jewelry kyiv1600> 1001
hair jewelry88071
pandora bracelet18100> 1002
chokers18100> 1002
buy pandora bracelet1600103
beaded jewelry1300> 1004
  • Frequency - the number of searches per month
  • Position start - during the initial analysis of positions
  • Position now - after our work

 

Other case studies

Other services

Get in touch
Messengers