At the beginning of the work on the site, there were few problems, more the lack of information and the first time working with a project on cancer.
After analyzing competitors, including large aggregators of treatment coordination in search results, we developed a comprehensive strategy. Our plan includes creating multiple landing pages, developing multiple language versions of the site, filling all pages with relevant and optimized content, and improving the user experience by creating intuitive navigation. This strategy is aimed at increasing the site's visibility in search engines and improving user interaction with the resource.
While working on the project, we implemented a large set of measures to improve the site. We implemented technical improvements and analyzed user behavior on a regular basis. The content strategy included continuous website content: more than 400 unique texts were created, including a complete update of the content of key pages. This approach ensured constant and stable promotion of the project, allowing for a flexible response to changes in search algorithms and audience needs.
Despite global changes in search engine algorithms since 2020, our strategy continues to bring new positive results. The project still has significant growth potential: there are a number of lower-priority areas that can be developed to attract additional audience. During its work, the company has established partnerships with clinics in the CIS countries, which makes it possible to offer some types of treatment from local specialists without the need to travel to Israel. This new opportunity opens up prospects for further increasing traffic to the website. The dynamics of traffic growth and positions in search results convincingly demonstrate our approach to promotion.
| Google TOP # | Keywords (was) | Keywords (became) |
|---|---|---|
| TOP 1 | 0,00% | 5,86% |
| TOP 3 | 0,00% | 18,22% |
| TOP 5 | 0,00% | 29,26% |
| TOP 10 | 0,02% | 43,98% |
| TOP 30 | 0,43% | 73,95% |
| TOP 100 | 9,74% | 93,68% |
| Outside the top 100 | 90,26% | 6,32% |
| Search keyword | Frequency | Position start | Position now |
|---|---|---|---|
| Burkitt's lymphoma | 1000 | >100 | 1 |
| nasopharyngeal cancer | 480 | >100 | 1 |
| immunohistology | 390 | >100 | 1 |
| cavernous hemangioma | 320 | >100 | 1 |
| spinal cancer | 390 | >100 | 2 |
| lymph node cancer | 590 | >100 | 3 |
| heart cancer | 320 | >100 | 3 |
| uterine adenocarcinoma | 320 | >100 | 4 |
| lung sarcoma | 260 | >100 | 5 |
| angiomyolipoma of the kidney | 390 | >100 | 6 |
| adenocarcinoma | 2400 | >100 | 7 |
| blood cancer treatment | 260 | >100 | 7 |
| lip cancer | 3600 | >100 | 9 |
| lymphosarcoma | 320 | >100 | 10 |
| Indicator | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| Google analytics clicks | 14953 | 97255 | 128141 | 149322 |
| Google search console clicks | 15464 | 98869 | 130979 | 152625 |
