For this project, we developed an individual content plan and a strategy for the phased launch of new pages focused on user requests. We adapted our proven promotion methodology, which has been successfully applied to many other projects, to the specifics of this site. Our efforts were aimed at strengthening the site's position as a leader in its niche, while taking into account competitors - large networks of medical clinics represented throughout Ukraine. The goal was to not only catch up but also surpass them online, despite their wider geography and resources.
When we started working, we faced competition from large medical websites with less than 10 pages of content. Given the specifics of Google, we focused on expanding landing pages and improving domain-wide performance. Our strategy was aimed at creating a thematic resource with high-quality content on gastroscopy, understanding that a small website can achieve high search rankings only through narrow specialization and informativeness.
After conducting a comprehensive website optimization, our strategy brought tangible results, ensuring a gradual entry into the Google TOP for key queries. We have successfully outranked many aggregators and large medical portals for targeted queries, as well as Wikipedia for informational queries. Despite the difficulties, quarantine restrictions and hostilities in the country that affected behavioral factors, and constantly changing trends in search queries, we managed to achieve our goals. Thanks to this success, the client entrusted us with further promotion and strategy development, which allowed them to focus on working with visitors and expanding their clinic to other areas.
| Google TOP # | Keywords (was) | Keywords (became) |
|---|---|---|
| TOP 1 | 0,80% | 19,63% |
| TOP 3 | 4,30% | 34,53% |
| TOP 5 | 5,73% | 43,30% |
| TOP 10 | 8,44% | 63,28% |
| TOP 30 | 19,11% | 83,95% |
| TOP 100 | 54,62% | 96,30 |
| Outside the top 100 | 45,38% | 3,70% |
| Search keywords | Frequency | Position start | Position now |
|---|---|---|---|
| gastro probe | 720 | >100 | 1 |
| colonoscopy price | 720 | 42 | 1 |
| capsule endoscopy | 320 | >100 | 1 |
| tests for helicobacter | 720 | 71 | 2 |
| gastroscopy kyiv | 880 | 34 | 3 |
| colonoscopy kyiv | 1000 | 31 | 3 |
| intestinal examination | 390 | >100 | 4 |
| gastroscopy | 5400 | 39 | 5 |
| colonoscopy | 12100 | 27 | 8 |
Website promotion started in late 2019 and continues to this day. Some indicators for recent years are hidden.
| Indicator | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|
| Google analytics clicks | 10991 | 17129 | 163241 | 261387 |
| Google search console clicks | 11397 | 17736 | 167956 | 267081 |
