We developed a comprehensive strategy covering all aspects of SEO. Our approach included working with a wide range of queries related to Ukrainian clothing manufacturers, represented brands, and different types of clothing. We significantly expanded the site structure, improved the product filtering system, filled the site with content and made the necessary technical improvements. This comprehensive approach has become the key to success even in the highly competitive online clothing retail niche.
Promoting the project proved to be a challenge. When the work began, many competing stores were already actively engaged in SEO and occupied high positions in the search results. There were popular marketplaces, but few people worked in detail on their own sites to meet Google's requirements. We applied our own strategy, taking into account the search engine's recommendations for creating high-quality websites. This approach allowed us to stand out from the competition and achieve significant improvements in the site's rankings.
In 9 months of our work, we have achieved impressive results. There was a significant increase in organic traffic and an improvement in the site's position in search results. The number of new visitors has increased significantly, and the store's position has stabilized, securing its status as a leader in the clothing sales niche. Along with the expansion of the assortment by the client, we continued to develop and optimize the website, which created a synergistic effect for business growth. Our SEO strategy not only attracted a new audience, but also strengthened the store's position in the online clothing sales market.
| Google TOP # | Keywords (was) | Keywords (became) |
|---|---|---|
| TOP 1 | 0,00% | 3,65% |
| TOP 3 | 0,00% | 10,24% |
| TOP 5 | 0,00% | 16,09% |
| TOP 10 | 0,73% | 27,65% |
| TOP 30 | 15,21% | 61,96% |
| TOP 100 | 41,04% | 78,85% |
| Outside the top 100 | 58,96% | 21,15% |
| Search keyword | Frequency | Position start | Position now |
|---|---|---|---|
| business suit for women | 140 | >100 | 2 |
| women's clothing store kyiv | 260 | 18 | 3 |
| clothes for fat women | 320 | >100 | 4 |
| Beautiful dresses to buy in Kyiv | 90 | >100 | 4 |
| buy overalls for women fashionable | 210 | 59 | 6 |
| sportswear for girls | 90 | 88 | 6 |
| buy a fashionable dress | 140 | >100 | 8 |
| buy a beautiful dress | 880 | >100 | 10 |
| buy women's clothing ukraine | 320 | 23 | 10 |
| women's dresses cues | 110 | >100 | 10 |
