SEO for Quince.com.ua

Quince
27 %
Targeted keywords in the top-10
in x5
Increased the number customers
9 months
Growth results in a short time
Task
The SEO strategy of an online store is aimed at attracting a new audience, strengthening search positions, and increasing conversions by optimizing purchase functions.
Quince client
A Ukrainian online store of fashionable women's clothing that presents collections of up-to-date clothes and shoes from domestic designers and promising brands.

Strategic hypothesis

We developed a comprehensive strategy covering all aspects of SEO. Our approach included working with a wide range of queries related to Ukrainian clothing manufacturers, represented brands, and different types of clothing. We significantly expanded the site structure, improved the product filtering system, filled the site with content and made the necessary technical improvements. This comprehensive approach has become the key to success even in the highly competitive online clothing retail niche.

Рішення нашої команди

  1. We completely restructured the website, creating intuitive catalogs and subcatalogs to improve navigation.
  2. We thoroughly optimized and expanded the product filtering system, providing a quick and convenient search for the right clothes.
  3. We filled the site with high-quality unique and LSI content, paying special attention to the optimization of metadata and info blocks.
  4. Significantly updated and expanded the About page, making it more informative for customers.
  5. We carried out a comprehensive technical optimization, significantly speeding up the website and improving its mobile version.
  6. We developed and implemented a system of regional pages to reach the audience more effectively across the country.
  7. We optimized product cards by dividing them into color palettes and expanded the store's assortment.
  8. We integrated useful blocks into the catalogs, including FAQs, customer reviews, and price tables.

Promoting the project proved to be a challenge. When the work began, many competing stores were already actively engaged in SEO and occupied high positions in the search results. There were popular marketplaces, but few people worked in detail on their own sites to meet Google's requirements. We applied our own strategy, taking into account the search engine's recommendations for creating high-quality websites. This approach allowed us to stand out from the competition and achieve significant improvements in the site's rankings.

Initial indicators:

  • Semantic core (keywords) in tracking: 1367 queries
  • With high traffic potential: 200+ pages
  • Traffic potential: 373070 clicks per month (according to Adwords)

Results of SEO promotion

In 9 months of our work, we have achieved impressive results. There was a significant increase in organic traffic and an improvement in the site's position in search results. The number of new visitors has increased significantly, and the store's position has stabilized, securing its status as a leader in the clothing sales niche. Along with the expansion of the assortment by the client, we continued to develop and optimize the website, which created a synergistic effect for business growth. Our SEO strategy not only attracted a new audience, but also strengthened the store's position in the online clothing sales market.

Growth indicators:

Google TOP #Keywords (was)Keywords (became)
TOP 10,00%3,65%
TOP 30,00%10,24%
TOP 50,00%16,09%
TOP 100,73%27,65%
TOP 3015,21%61,96%
TOP 10041,04%78,85%
Outside the top 10058,96%21,15%

 

Changes in positions by key queries:

Search keywordFrequencyPosition startPosition now
business suit for women140>1002
women's clothing store kyiv260183
clothes for fat women320>1004
Beautiful dresses to buy in Kyiv90>1004
buy overalls for women fashionable210596
sportswear for girls90886
buy a fashionable dress140>1008
buy a beautiful dress880>10010
buy women's clothing ukraine3202310
women's dresses cues110>10010

 

  • Frequency - the number of searches per month
  • Position start - during the initial analysis of positions
  • Position now - after our work

 

Other case studies

Other services

Get in touch
Messengers