Given the specifics of the project in the field of alternative energy, our strategy was aimed at comprehensive website development. We focused on creating specialized pages for different types of power plants, covering a wide range of alternative energy areas (solar, wind, hydropower, geothermal, bioenergy). At the same time, we planned the development of the Asia, USA, and Europe regions, increasing the information value of the site as a whole. Particular attention was paid to the development of pages for attracting investments and highly qualified project specialists, which allowed us to expand the company's capabilities and strengthen its position in the international market.
The main goal was to increase the information content of the website, expand its geographical coverage and improve its visibility in search engines for key queries in the alternative energy sector. We aimed not only to attract new customers, but also to create an information-rich platform that meets the needs of both potential customers and industry professionals.
As a result of our work to promote the project, we have achieved significant success. Thanks to the constant expansion of the client's partner network and coverage of new energy areas, we can continue to improve the site. Our optimization has already yielded impressive results: traffic to key business pages has grown 15 times in a year. Now we are not resting on our laurels and, in addition to further expanding the site structure, we are actively working on creating useful content for the blog to cover users' information needs and consolidate our leading positions in search results.
| Google TOP # | Keywords (was) | Keywords (became) |
|---|---|---|
| TOP 1 | 0,00 | 7,99 |
| TOP 3 | 0,00 | 26,39 |
| TOP 5 | 0,00 | 44,10 |
| TOP 10 | 0,00 | 55,21 |
| TOP 30 | 1,74 | 62,85 |
| TOP 100 | 7,64 | 78,82 |
| Outside the top 100 | 92,36 | 21,18 |
| Search keyword | Frequency | Position start | Position now |
|---|---|---|---|
| wind farm investment opportunities | 20 | 60 | 1 |
| invest in biomass | 280 | 25 | 2 |
| invest in solar farms | 110 | >100 | 3 |
| financing for solar power projects | 140 | >100 | 4 |
| biomass financing | 100 | 47 | 4 |
| waste to energy finance | 320 | >100 | 5 |
| waste to energy project financing | 30 | >100 | 6 |
| investment in solar farms | 260 | >100 | 6 |
| invest in solar farms | 260 | >100 | 7 |
| solar power invest | 140 | >100 | 9 |
High-frequency queries for this niche are shown, while medium- and low-frequency queries in these areas have higher positions.
| Indicator | 2020 | 2021 |
|---|---|---|
| Google analytics clicks | up to 4000 | 10381 |
| Google search console clicks | up to 4000 | 10772 |
