"Cosmetics for girls, promotion for boys" - this principle formed the basis of our approach to the project. We entrusted it to an experienced SEO specialist who, despite his lack of in-depth knowledge of cosmetology, developed an effective promotion strategy. After a thorough analysis of competitors, we focused on the key elements: creating high-quality content, scaling the site, and implementing unique, useful blocks for users. Our goal is to bring the project to the top of the niche using only those tools that really contribute to the growth and strengthening of the site's position in search results.
Based on our previous experience with various types of websites, we conducted a thorough analysis of the current state of the new site, including its structure and audience reach in organic search results. Despite the high competition in the niche, we found that most competitors had poor optimization of their resources. This opened up the opportunity for us to develop an effective promotion strategy and start a comprehensive website improvement, focusing on meeting user requests and search engine requirements.
Our team promptly implemented the planned strategy, which led to a steady monthly increase in website performance. The work carried out not only attracted new customers and increased the loyalty of existing customers, but also significantly increased the store's market recognition. The successful promotion of the online store of Korean cosmetics Beauty Chic has once again confirmed the effectiveness of our approach to e-commerce, strengthening confidence in the correctness of the chosen methodology and demonstrating our professionalism in this niche.
| Google TOP # | Keywords (was) | Keywords (became 2023) |
|---|---|---|
| TOP 1 | 0 | 14,20 |
| TOP 3 | 0 | 37,69 |
| TOP 5 | 0 | 54,19 |
| TOP 10 | 0 | 82,56 |
| TOP 30 | 1,11 | 98,15 |
| TOP 100 | 19,28 | 99,63 |
| Outside the top 100 | 80,72 | 0,36 |
| Search keyword | Frequency | Position start | Position now |
|---|---|---|---|
| shampoo lador | 2900 | >100 | 1 |
| Korean shampoo | 2400 | 49 | 1 |
| masil shampoo | 720 | >100 | 1 |
| Korean cosmetics set | 210 | >100 | 1 |
| shampoo daeng gi meo ri | 590 | >100 | 2 |
| farmstay face cream | 390 | >100 | 2 |
| Korean foundation | 320 | >100 | 3 |
| lador shampoo | 720 | >100 | 4 |
| Korean hair cosmetics | 480 | >100 | 5 |
| Korean foam for washing | 390 | >100 | 6 |
| plasters for acne | 260 | >100 | 6 |
| eyenlip | 590 | 93 | 8 |
| eye patches korea | 390 | >100 | 8 |
| shampoo sr1 | 320 | >100 | 9 |
| Indicator | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|
| Google analytics clicks | ~300 | 12873 | 20847 | 28937 |
| Google search console clicks | ~300 | 13214 | 21762 | 30791 |
(*NDA, the last data is hidden for the sake of confidentiality and business success).
